Who are we?
Our story
EMI: A Taste of Emirati Passion
EMI, short for “Emirati,” is a brand inspired by the love of cooking and an appreciation for bold, unforgettable flavors. Founded by an Emirati man with a deep passion for food, EMI creates desserts and treats that deliver a truly memorable experience with every bite.
What sets EMI apart is its dedication to blending tradition with creativity. Each product is a reflection of the founder’s journey—rooted in the rich culinary heritage of the UAE but reimagined to surprise and delight modern palates.
Since starting in 2002, EMI has grown from serving loyal customers locally to pursuing a vision of sharing its distinctive creations with the world. Today, EMI isn’t just about desserts; it’s about celebrating the flavors that bring people together.
EMI: Where passion becomes flavor, and every treat tells a story.